The most ambitious Fuji aims at China's printing m

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It is understood that, as one of the three representative enterprises in Japan, Fuji's goal for 2012 is still ambitious. The sales target of Fuji printing business headquarters in China this year is 1.2 billion yuan, an increase of 15% on last year's basis. The main profit centers are South China, North China and East China

there is no sunset industry, only sunset technology. Despite Kodak's bankruptcy last year and the decline in the number of domestic and foreign printing orders this year under the influence of the European debt crisis, as long as environmental protection, efficiency improvement, cost saving and competitiveness enhancement are achieved, the domestic printing industry still has great room for development

at the 2012 4th Fuji (International) printing technology high end exchange conference held in Shenzhen in April, the head of Fuji printing division encouraged domestic printing enterprises to jointly solve the problem of survival crisis. Fujifilm already has top technology products in the industry, such as chemical free plate, weak alkali development, carbon footprint identification traced back to a single product, etc., which will inject new fashion into the industry and also be the support for the sustainable development of printing industry. And said at the meeting that Fuji would never withdraw from the traditional film business

Fuji printing will sell 1.2 billion yuan this year.

after many transformations, the business scope of Fuji film has gradually expanded from the original single traditional film field to the three major fields of image, information and document processing, and covers medical treatment, printing, skin care products, digital camera, optical components, high-performance materials and other businesses. This is an important reason for Fuji to remain invincible under the influence of European debt and the global economic crisis. Wang Qing, the business director of Fuji printing products business headquarters in China, specially explained the word film. Film is translated into film in China. Another meaning is film. Film technology is actually used for surface treatment. Fujifilm is not only making traditional films as ordinary consumers see. In the field of LCD and solar panels, the core film technology is in Fujifilm's hands. For example, the LCD material, one of the industrial materials provided by Fuji, is an overwhelming product in the world, especially in some medical businesses

on April 12, Fuji printing headquarters set a sales target of 1.2 billion yuan in China this year, and it is expected that South China will account for about 60%. According to Fuji's statistics, CTP (computer to plate direct plate making, which is a digital plate imaging process) has occupied 40% of the market share in China

introduce advanced technology and throttling management into China

in the face of the reduction of overseas orders of key customers caused by the European debt crisis, Fujifilm is also facing market pressure. However, taking advantage of the re cleaning up of the industry, Fujifilm also sees new development opportunities. How to integrate Fujifilm and even the competitive products, advanced technology and throttling management means in the industry into a systematic solution to customers, It is our key development direction under the new situation. Said Ichiro Yamada, general manager of Fuji printing products business headquarters

it is understood that one and a half workers are needed for the two printing presses in Japan, and individuals are needed in China. The efficiency after digitalization can reduce the production cost of printing enterprises as in Japan. The application of new technologies will further enhance the competitiveness of enterprises

Fuji (International) printing technology high-end exchange conference is a platform for Fuji to promote Chinese enterprises to improve technology and management efficiency, as well as a public welfare exchange platform based on printing management and technology. On April 13, this exchange meeting was held for the fourth time. Experts from Taiwan, Hong Kong, Germany, Switzerland and Singapore talked about the way out for printing enterprises in the era of low profit. They wanted to make money in the color management of soft and hard PVC instead of theoretical color management. As for what materials to choose, such as fixtures, wired printing weapons or chicken ribs The new power and new direction of packaging and printing technology were discussed with more than 500 insiders

is not an exchange product. Yamada said that Fuji hopes to pass on various advanced ideas and discuss various solutions through such an exchange meeting. In fact, it is to improve efficiency, reduce costs and improve competitiveness

Fuji, which advocates environmental protection and energy conservation, is not easy.

the global economic fog has not yet cleared up. China's printing industry is facing rising raw materials and labor costs. Fuji is also facing similar problems. However, Fuji has no choice but to give full play to its advantages in environmental protection and skills

some new technologies in environmental protection and energy conservation have been mandatory requirements in developed countries in Europe and the United States, but China has not yet formulated strict standards. Wang Qing said that according to Fuji's standards, the water discharged from the production of products must be clean, and the water discharged from the back of the products used by the printing plant must also be clean. The CTP version should be made into a chemical free plate without waste liquid. It must make good use of the equipment for reclaimed water. However, in China, Fuji is subject to the overall development environment. However, due to the fact that lignin and synthetic rubber containing acrylonitrile and butene (called nitrile rubber) have chemical groups with uneven distribution of electrons, although Fuji has done well among Chinese enterprises, its standards in China cannot meet the same standards as those in Japan

Wang Qing said that sometimes it is painful to do environmental protection and reduce expenditure in China. Some enterprises do not attach importance to it, and there are deficiencies in national policies. For example, Fuji's alkali intensity is only 30% of that of other companies. Weak alkali products are very mature and the price is a little expensive. However, due to China's current policy environment and market competition, we have to put the abandoned technology back into China according to the requirements of customers

from the smelting of aluminum to the end of the use of the final customer, it is necessary to ensure the social. In addition, in China, the environmental cost of water is far lower than the cost of pollution. Wang Qing felt helpless about this, which should have been Fuji's greatest advantage

it will never withdraw from the traditional film business

Fuji started from traditional film and photographic film and was founded in early 1934. In 2004, Goosen Chonglong, the most courageous wise man in the Japanese business community who must pay attention to its protection and maintenance, began to reform Fujifilm. He believed that in times of crisis, don't think about what you don't have, but what you have. For example, Fujifilm has many patented advanced technologies and nearly 100 year old brands as the core foundation for future development. Because the development strategy was adjusted in time, the same fate as Kodak was avoided

Goosen, who has great feelings for traditional film, said that he would not give up the traditional film business. Will always be passed on and retained as the corporate culture

however, Wang Qing said to the paper printing field that foreign countries have shrunk, and China is the most potential market. It's not because Fuji is still doing paper printing, so Fuji has a dominant market share in LCD materials. Assuming that there are no traditional books, Fuji's benefits will still be very good. However, Fuji believes that traditional printed matter can not be completely replaced. It always has its advantages and may become aristocratic or fashion goods in the future

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